According to statistics on China's mobile Internet users and applications in the "2020 China Mobile Internet Semi-Annual Report" [1] released by QuestMobile, the short video app Douyin has about 600 million monthly active users (including Douyin Express), Kuaishou The monthly active users are about 540 million (including the Kuaishou Express Edition), and the total active users of short videos have reached 852 million. During the same period, the special database number of monthly active users of China's mobile Internet was about 1.155 billion, that is, short videos covered about 74% of China's mobile Internet users. Second only to instant messaging and e-commerce in terms of the number of users covered. A glimpse of the short video SaaS industry track The exaggerated data is also reflected in the extremely high user time. The monthly per capita time of Douyin is 1569 minutes, Kuaishou is 1163 minutes, the average daily Douyin per capita is 50 minutes+, and Kuaishou is special database about 40 minutes. It is called the "time black hole" of the whole people. . According to Questmobile, short video apps account for 19.5% of the per capita daily mobile phone usage time, second only to 25.3% in the instant messaging industry. If we multiply the number of users and the duration, it can be roughly concluded that the total daily use time of mobile phones in the whole country is about 6.93 billion hours, while the total daily usage time of Douyin and Kuaishou alone is about 720 million hours (Douyin and Kuaishou DAU according to 3 100 million), accounting for about 10.4% of special database the total time spent on mobile phones by the national population. It is no exaggeration to describe such a huge amount of traffic as "everyday traffic", and we should also note that compared with "old traffic" such as search, e-commerce advertising.