In this part, I feel that I am good at it, and it is the result of speaking that is ugly. When we face the needs of enterprises to make accounts, the preparatory work may be more complicated b2c email list than the entire workload of content production.
Because a company's video account is nothing more than one purpose, brand promotion + community transformation, then it is impossible for me to only be a video account.
For example, we must consider the entire WeChat ecological framework, multi-angle operations such as video accounts (including live broadcasts), small programs, public accounts, and communities, and perhaps other new media channels, short b2c email list videos such as Kuaishu and Bilibili, official endorsements on the search side and We must take into account the overall operation of the platform and brand promotion, etc.
After all, we do these operations in order to turn public domain traffic into our own private domain, convert it online, achieve benefits, and sell the brand.
Doing enterprise IP is not enough for one person, and those who do not seek the overall situation are not enough to seek a domain. From a content platform like the video account that wants to use the private domain to open the public domain, in addition to considering the account itself, it is also necessary to consider borrowing external forces.
In this part, I feel that I am good at it, and it is the result of speaking that is ugly. When we face the needs of enterprises to make accounts, the preparatory work may be more complicated than the entire workload of content production.
Strengthen user retention: communicate with users at close range, listen to the voices of consumers, and treat each other with sincerity, including positive replies from customer service, and timely answers to problems encountered by users.
Cultivating a fan base: Fans are generally the best users of the product, and some are even obsessed with the product. Fans have injected emotions into the product. In the current Internet communication b2c email list environment, the number of fans not only means influence but also economic value. To gain value from fans, platforms must be good at interacting with fans.
Building a community: A community is established based on the common values of a group of people, which can be new users of the platform for conversion, or loyal fans of the platform to increase stickiness. The platform achieves the purpose of operation by establishing a community and increasing interaction with users.
Provide personalized services: According to the needs of different users, the platform should provide and recommend relevant information to users in a targeted manner to meet the needs of users.