content (eg word count or reading score). A human can compare your website content to your competitor's pages that are ranking in search results. Such an assessment can indicate where you have room for improvement. Your website design is poor. A software tool won't be able to tell you that you have an ugly, hard-to-navigate website. It won't notice that you have a bunch of junk code that's preventing search engine crawlers from doing their job. It is essential to have expert eyes on the overall development and design to identify SEO issues. Your inbound link profile is poisoned.
There are many reasons why a link profile can go wrong. A website that has been around for a while has probably had multiple webmasters. During this time, SEO rules may have changed, or officials may not have understood Google's guidelines. Whatever company employee list the reason, it's the SEO auditor's job to interpret potential spam issues that are harming the site. Your server is way too slow. Google cares about how long it takes to get information from your webpage and says it should render in 200 milliseconds or less.
An older study found a correlation between an increase in “time to first byte” and a decrease in search rankings. To clarify, a tool can definitely check page load times. But is the reported loading time normal among your competitors? And have you lost traffic due to delays? An audit tool cannot give you the answers. But they are crucial in deciding how to prioritize your slowness issues. In a level 2 SEO audit, the human information part makes a big difference if you want to understand the main SEO issues impacting the site. If you engage with an SEO provider, be aware that the price varies greatly