I saw a lot of 0-1 project tutorials on the website. How do you say it? Can't say it's wrong, can't say it's right. It's right because this Whatsapp Database 0-1 tutorial is right from a pure product manager perspective. Because it completely includes the four major links of the product launch Whatsapp Database cycle: competitive product analysis, demand confirmation, promotion and implementation, and test launch. It is wrong because, if you are going further, from the perspective of the project manager or even the boss, you still need to go through a complete filing period and a complete preparation period for personnel setup.
Case filing period: generally consists of exploration + research Explore the road: usually initiated by the boss, naming one or several similar Whatsapp Database products on the market as a reference direction for the team. Market research: conduct research and analysis on the market, decide whether to enter the market, and re-invest in new projects. The research mainly includes the following directions: Similar product classification Profitability of similar products Iteration of similar Whatsapp Database products Frequency of new competitors Competition in sem auctions 1. Classification of similar products Competing products on the market can be roughly divided into four levels: giant products, well-known products.
Emerging products, and three-no products. Before starting a project, it is necessary to understand the pyramid levels in the project industry. Here, we use a common social product to illustrate a case: Definition of giant products: basically achieve 100% popularization of the target population, and the activity of similar products is the first; examples of giant Whatsapp Database products: such as domestic WeChat, QQ, foreign Facebook, Twitter, belong to social giant products at home and abroad respectively. Definition of well-known products: high popularity + relatively active frequency of Whatsapp Database use; examples of well-known products: such as Momo, Tantan, Weibo, etc., they are well-known, but they are not daily essential products. Definition of emerging products: short launch time + certain publicity and exposure.