It may seem cool to have Justin Bieber shout about us to his fans, but what’s the point? There is little to no overlap between fans of Justin Bieber and people who want SEO tools. Even if we could afford his asking fee, it wouldn’t make sense to work with him.
So, the first step of any marketing plan is to know who you want to reach.
If you already have an existing marketing strategy that defines your customer personas, then you’re all set. You already have a solid idea of who your target audience is.
For example, if you’re a financial planner in Singapore, it might be something like:
Millennials (23-30) in Singapore who want to begin investing.
If you don’t have a concrete customer persona statement like this, don’t worry. There are tons of guides, templates and even tools you can use to create one.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Recommended reading: How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
2. Set your objective
Now that you know who you’re targeting, we need to figure out why you’re doing influencer marketing.
What’s your goal?
Generally speaking, there are three objectives:
Increase brand awareness and introduce your brand to potential customers.
Create interest and desire by teaching potential customers more about their problems and how your product or service can solve them.
Entice the purchase by further educating potential customers about your product or service and why it’s the best solution for them.
You’ll need to know your objectives in order to measure if your campaign is successful.
Recommended reading: Marketing Objectives: How to Set Them Right (with Examples)