When we are doing community operations, we will first locate the community, and then bulk sms service plan topics and content according to the community positioning. However, many people tend to position the community in a very broad and unfocused manner, resulting in too broad and unclear topics in the community, and ultimately unable to keep the community active. I once joined the "operation exchange group" created by a third-party marketing platform. The group was all the operation leaders of the platform's customers. There were hundreds of bulk sms service people in the group. At the beginning, the group owner would initiate some topic discussions every day. Some group members will participate in the discussion. However, after half a year, due to the low activity level, the enthusiasm of the group owner to initiate discussions also diminished, and the group almost disappeared. Why aren't communities like "
Operation Communication Group" and "Operation bulk sms service Learning Group" active? I think the most important thing is that the positioning of this group is too broad, not focused, and does not focus on specific business. The group owner does not know what content to output every day, and users do not know what to get in the community. The concept of operation is very broad. Although the people who enter the group are all engaged in operation, the bulk sms service operation business that everyone pays attention to may be different. If the topics discussed in the group are not of their own concern, they will soon be concerned about this group. lose interest. If the "operation exchange group" is divided into several groups with specific business topics such as "new media operation group" and "short video operation group",
And these groups are operated with these bulk sms service topics, I believe the effect may be better. better. Therefore, the positioning of the community should focus on a single purpose and focus on topics, so that people with the same needs and purposes can gather together to form a discussion atmosphere. I have this experience in my work. We have created the "Hong Kong Stock Connect Exchange Group" and "Data Exchange Group" successively. The former is bulk sms service positioned to exchange investment experience and insights in the Hong Kong Stock Connect market, while the latter is to share data and information on new Hong Kong stocks. Community operation: How to build a highly active and productive user community? (superior) From the perspective of topic scope, the scope of "Hong Kong Stock Connect Investment" is much wider than that of "Hong Kong stock IPO data".