I believe everyone is familiar with personal branding, especially in the Internet age. It is no exaggeration to say that it is a social celebrity in the Internet. Because an excellent personal brand can not only help you expand your influence and allow more people to actively link you; at the same time, it can also help you gain more trust and opportunities.
The first-generation Internet celebrity Luo is a typical example. From the new Oriental teacher to the establishment of Niubo.com, and then to switching to a hammer mobile phone, social software, electronic cigarette, etc., Luo has been in almost every line of business, destroying a line business email list of business, and has been failing all the time, and is nicknamed by everyone. "Industry Lights".
But it is such a middle-aged man, no matter how many times he fails, as long as he starts again, he will always be sought after by iron fans. he has never done live broadcasts, but the first live broadcast has achieved sales of 180 million. It is no exaggeration to say that the achievements of Luo Luo are far from his excellent personal brand.
In this era, personal brand is equivalent to a golden rice bowl that cannot be broken or broken. How to build your own personal brand? How to make yourself stand out? It has become a problem for many people right now.
Recently, when I helped clients sort out their personal brands, I had new insights. I would like to take this opportunity to share my views with you.
A personal brand is never built overnight, but a long and lifelong process. Because in the process of building a personal brand, you have to constantly improve yourself.
On the one hand, your fans are growing, and if you don’t have a gap in information and ability with them, your fans are very likely to leave you; on the other hand, you need to constantly strengthen your moat , The times are changing too fast, and the competition is becoming more and more fierce. If it has been stagnant, it will only be eliminated by the times.
Personal branding does require "packaging".
The "packaging" here mainly refers to the improvement of personal image, temperament, and ability to speak. Because many people often make choices based on first impressions, whether they like you or hate you. If they like you, they will find more good things in you; if they hate you, they will find that you are all flaws. An inner understanding of a person merely proves business email list and reinforces the first impression.
Therefore, when we sell something, especially when we sell ourselves, it is far from enough to have intrinsic quality, because too many people are used to making judgments based on appearances, and very few peo03
So, how to build a personal brand?
Looking at the development paths of Internet celebrities and celebrities, we can divide personal branding into 4 steps, namely: personal positioning → media communication → platform drainage → product realization.